This year has been full of shake ups for me, and by extension, for Tangleweeds. There have been the obvious changes, like moving and the always evolving process and journey around getting older, but there have been more subtle shifts for me as well. About a year and a half ago (I think) I started up a small handmade business support group along with another talented lady (Kyla of Impressed By Nature.) This group has been such a morale boost for me, as well as a kick in the pants in realizing my goals. In part because of this group, I'm committing myself to making some big changes within Tangleweeds in the next year.
One of the first steps on this leg of the Tangleweeds journey is going to be to commit myself/Tangleweeds to less in-person selling events, be they craft fairs, art and wine strolls, First Friday in Oakland, or other trunk shows and pop-up events. I need to free up my time more to allow the better development of the online and wholesale sides of my business, which have suffered under the heavy and constant demands of events nearly every weekend from April to December for the last fours years.
I still plan to do events, I'm simply going to be choosier about how I decide which events to do. One to two events (maybe three if it's around the holidays or another really busy time) per month will be my max. This will mean mostly good things for you Tangleweeds collectors out there. I plan to start releasing more limited edition and one-of-a-kind (OOAK) pieces, and I plan to release new work online on a much more regular basis.
As Tangleweeds has evolved over the years I feel like I've gotten a bit off track from what my original vision was for my business. I still am incredibly proud of everything I've put out to date and absolutely stand behind my designs and work. As I begin to pivot with Tangleweeds though, I will be discontinuing many of my current designs to make room for the new work to come. This will be a slowish process, so don't panic if there's a classic Tangleweeds piece that you've had your eye on for months (or years!) that you want to grab while you can. You'll still have plenty of time for that!
Editing down my classics (or the "core" Tangleweeds pieces) will allow me to more readily release new, more limited collections on a regular basis. This part I am quite excited about, as you can imagine, and is a big part of how I hope to steer things in the coming year and on.
Tomorrow I will launch a big sale in my Etsy shop for those of you looking to pick up one of my older designs. I will have a new section in my shop titled "oldies but goodies." This is the section you'll want to check for the designs that will be discontinued the soonest. I can't say exactly how soon all of these designs will be discontinued as it will entirely depend on my stock level for each piece. Most likely I will post again, here on the blog and on other social media, as the cut date for these designs draws near.
At the heart of things, Tangleweeds will remain the jewelry business you've come to love: great jewelry for everyday wear with an earthy/rustic quality. Pieces that are unique and hand-crafted by me and my assistant. That will never change.
To everyone out there who has supported me and Tangleweeds on this handmade jewelry journey thus far, a sincere thank you from the bottom of my heart. I hope you choose to accompany me on this next part of the journey as well!